Background + Challenge
To expand its portable audio lineup, DOSS Audio launched the Genie, a compact speaker with a minimalist design language.
Despite operating in the portable speaker market since 1999, the brand faces low consumer recognition. I led the art direction and visual strategy for the product line, aligning creative execution with target audience preferences to increase appeal and engagement.
Role
Art direction | visual strategy | graphic layout
Approach
To differentiate the new product within the compact portable speaker market, we emphasized product-matched colors while maintaining a clean, minimalist aesthetic. From the color palette and typography to the imagery, the visual system was designed to resonate with young, female users who value both style and immersive sound while on the go.
01.
Defining the color palette from the mood board
02.
Identifying typography that complements the product
03.
Refining photography for a unified visual tone
Product lineup
